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    SkinTone

    Pantone SkinTone Guide

    The newly expanded 2023 SkinTone™ Guide includes 28 new shades in addition to the 110 existing SkinTone™ Guide shades. These 28 new shades consist of a wider array of darker tones and yellow undertones, an expansion inspired and informed by Pantone® customers seeking out specific color matches that represent their communities.

    Available for the first time in a Limited-Edition Cover version, the Pantone® SkinTone™ Guide has helped customers across fashion and beauty industries, as well as customers involved in product design, represent diverse and inclusive skin tones for the last decade.

    Digital Gaming

    Pantone® SkinTone™ Validated to ensure that display, TV, mobile device, and printer manufacturers are able to accurately produce realistic skin tones when creating video game avatars, allowing players to create an even more immersive experience.

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    • Digital Gaming
    • Toys
    • Prothestics
    • Apparel
    • Intimates
    • Cosmetics
    • Skincare
    • Costume Design

    The Color Science of Skin

    PANTONE SkinTone Guide

    Pantone® color scientists deliberately and diligently sought out an inclusive and wide variety of skin tone samples from volunteers around the world in order to update the new SkinTone™ Guide to be representative of the full spectrum of human skin types.

    Scientific measurements were taken from different body parts with the use of a handheld X-Rite spectrophotometer, a precise color measuring instrument capable of separating out surface and appearance effects to measure only the color of an object.

    That measurement data was then spectrally matched using paint on paper to produce scientifically accurate swatches on the richly pigmented SkinTone™ Guide.

    Pantone SkinTone Guide

    Celebrating 10 Years of Self-Expression Through Color with 138 Dynamic Shades

    The 2023 SkinTone™ Guide is dedicated to Pantone’s® continuous, ongoing effort to try to include every skin tone match imaginable and undertake the rigorous backend work to ensure this guide is reflective of true coloring across a wider array of skin colors. Our goal is to provide an inclusive, global product, in both digital (Pantone® Connect) and physical spaces, that reflects a global society and empower companies to offer more inclusive color matches for their audiences around the world.